NEW YORK TIMES

A technical tour-de-force honoring Renzo Piano’s masterpiece. An internal studio study recreating the iconic New York Times Building to push the boundaries of photorealistic lighting and atmospheric density.

NEW YORK TIMES

A technical tour-de-force honoring Renzo Piano’s masterpiece. An internal studio study recreating the iconic New York Times Building to push the boundaries of photorealistic lighting and atmospheric density.

Brief

Benchmarking Perfection. The New York Times Building is more than a skyscraper; it is a global icon of transparency and lightness. We selected this project as the ultimate testing ground for our technical capabilities. The goal was to create a full "digital twin" of the structure and its environment. We aimed to not only replicate famous photographic angles with forensic accuracy but also to explore new perspectives, capturing the building's dialogue with the chaotic, ever-changing energy of Midtown Manhattan.

Year

2019

Duration

8 Weeks

Client

Non commercial

Location

New York, USA

Challenge

The Ceramic Veil. The building’s defining feature—its double-skin façade of ceramic rods—is notoriously difficult to render correctly. The main challenge was to simulate the complex way these tubes diffuse light, cast shadows, and create a sense of depth without causing visual noise. Beyond the geometry, we focused on atmospheric storytelling. From the wet, reflective asphalt of a rainy New York afternoon to the warm glow of the newsroom at dusk, we pushed our texturing and lighting engines to the limit to blur the line between photography and CGI.