Brief
Benchmarking Perfection. The New York Times Building is more than a skyscraper; it is a global icon of transparency and lightness. We selected this project as the ultimate testing ground for our technical capabilities. The goal was to create a full "digital twin" of the structure and its environment. We aimed to not only replicate famous photographic angles with forensic accuracy but also to explore new perspectives, capturing the building's dialogue with the chaotic, ever-changing energy of Midtown Manhattan.
Year
2019
Duration
8 Weeks
Client
Non commercial
Location
New York, USA
Categories
Challenge
The Ceramic Veil. The building’s defining feature—its double-skin façade of ceramic rods—is notoriously difficult to render correctly. The main challenge was to simulate the complex way these tubes diffuse light, cast shadows, and create a sense of depth without causing visual noise. Beyond the geometry, we focused on atmospheric storytelling. From the wet, reflective asphalt of a rainy New York afternoon to the warm glow of the newsroom at dusk, we pushed our texturing and lighting engines to the limit to blur the line between photography and CGI.
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